Reebok // Advanced Concepts

Leading sportswear company, Reebok, is one of the frontrunners of innovative apparel engineering. "At Reebok, we are committed to technological and engineering innovations that will help people be fit for life," says Paul Litchfield, Head of Advanced Concepts. In 2014 Reebok was named CES Innovations Design and Engineering Award Honoree for its cutting edge Checklight designed in collaboration with MC10. This innovative skullcap uses multiple motion sensors to create actionable impact data used to determine an athlete’s physical condition before continuing play.

Leaders: Matt Montross (Director of Development - Advanced Concepts at Reebok), Bill McInnis (Vice President, Reebok Future at Reebok), Kevin Leary (Director of Product Development, Innovation at Reebok)