Adobe Kickbox is an innovation process originally developed for Adobe alone, and then open-sourced so any company can use it. It is both a process for individuals and a system for deploying across an organization. It’s designed to increase the effectiveness of innovation, accelerate the innovation itself, and improve innovation outcomes. When Adobe launched Kickbox, they sent boxes to 1,000 employees all over the organization. Each contained a pre-paid credit card for $1,000 to be used to validate ideas, instructions on how to do it, tools to make it easier, and finally, a Starbucks gift card and a candy bar. Kickbox is about providing simple, concrete steps for getting big ideas off the ground.
Leaders: Mark Randall (VP of Creativity and Creator of Kickbox)