Coca-Cola describes its Founders initiative as a “pre-seed, co-creation platform.” This is different from an internal accelerator or a corporate venture capital initiative, in that they are partnering with entrepreneurs (outside the company) before they have a company or even an idea. Coca-Cola is opening the kimono to the company’s most important and valuable challenges for entrepreneurs to solve. The company also provides connections to executives in their business units and access to Coca-Cola’s relationships, resources and reach. All this before an entrepreneur even has an idea! In return, Coca-Cola gains access to innovative ideas, entrepreneurial minds outside of their company, and (hopefully) solutions to their biggest business problems.
Leaders: David Butler (VP Innovation)