Daimler Trucks (Mercedes) // Daimler Business Innovation Lab

Daimler Business Innovation is a lab dedicated to the development of new business models in the automotive industry. The team in the lab aim to recognize trends early in order to create new products and businesses. There is also a platform which enables any Daimler employee to submit ideas. One of the success stories of the lab is Car2go, the largest car sharing company in the world as of 2015.

Leaders: Dieter Haban (CIO), Lori Heino-Royer (Director of Business Innovation) 

Learn More: Daimler Business Innovation- Behind the Scenes part 1 | Daimler Business Innovation- Behind the Scenes part 2 | Car-sharing Service car2go Goes Luxe with Mercedes