GameStop // GameStop Technology Institute (GTI)

Gamespot Technology Institute (GTI) is an innovation lab whose main focus is collaborating with leading technologists and academic institutions. One result, PowerUp, enables GameStop store shoppers to aim their phones at beacons by Microsoft to obtain product information, game overviews, and video game trailers. Every customer with the GameStop app who is also a PowerUp user is greeted with a customized message containing discount info, as well as promotions related to their personal interests or items on their wish list. These are just a few of results of the collaboration GTI has enabled.  

Leaders: Jeff Donaldson (SVP)

Learn More: GameStop Launches the GTI | Location Spurs Innovation At GameStop | GameStop Is Taking Retail Innovation To The Next Level | GameStop In Partnership With Researchers And IBM To Improve Customer Services