Many of Google’s most successful products, including Android, YouTube, Maps and Analytics, have originated from acquisitions. However it’s acquisitions are not a replacement for other methods for growth and innovation, they are instead quite complimentary. Google's acquisition strategy achieves multiple objectives for the organization. One aspect of Google's acquisition strategy that is particularly unique and effective is it's effort to acquire companies with entrepreneurial people and cultures that match their own. Google has acquired more than 180 companies for a total of over $24.5 billion.
Leaders: Don Harrison (VP of Corporate Development)