Lowe’s // Innovation Labs

Retail giant, Lowes’s, started it’s innovation lab to provide more technology driven solutions to their customers their beyond the physical products they sell in stores. Projects include augmented reality to allow customers to “walk” through a floor plan of their dream home and robots that help shoppers navigate the store quickly and easily. CMO Tom Lamb describes their approach: “The strategy that we’re pursuing is creating a deep connection with our customers through meaningful messaging.”

Leaders: Kyle Nel (Executive Director of Labs), Tom Lamb (CMO)

Learn More: Innovation Labs homepage | Lowe's Pushes Innovations to a New High | Lowe's Uses Science Fiction to Innovate | How Science Fiction is Shaping the Future of Retailing