As the digital arm of the Westfield Corporation, a $20B retail shopping center company, Westfield Labs aims to create and integrate the next generation of shopping technologies. Westfield Labs’ incubation spaces exist inside the malls themselves. There the team launches new experiments in an effort to learn more about their customers and how to combine online and physical retail experiences in the most valuable way possible. One of their tests involved giant “shoppable” screens set up in the Westfield Centre in San Francisco. They partnered with Ebay to offer customers the ability to swipe through products on the screens and then either find those items in specific stores within the mall, or order them from their own mobile devices.
Leaders: David Blumenfeld (SVP)